BULLS NEWS

BUFFALO, NY - The University at Buffalo Athletic Department has announced a new service available for its website patrons called "UB Bulls Insider," an internet-based e-mail service that will provide fans with free, up-to-the-minute information on UB athletics as well as exclusive promotional materials, including discount coupons, ticket offers and exclusive presale announcements for athletics and special events coming to UB. "UB Bulls Insider" subscribers will also receive weekly summaries of UB athletic events throughout the school year. The service is free, convenient and timely, keeping the best UB fans up-to-date on all the latest happenings.

"Industry trends over the past few years have illustrated the emergence of using e-mail technology to communicate up-to-the-minute information," said John Lambert, UB Senior Assistant Athletic Director for External Relations. "We hope that UB Bulls fans will use this free instant messaging service to stay up-to-date, show their loyalty and help increase support for the Bulls in the community."

Interested fans can subscribe to the "UB Bulls Insider" on the official UB athletics website (www.buffalobulls.com) by clicking on the icon on the top right corner of the main page. A welcome e-mail will be sent upon subscribing, and subscribers are free to unsubscribe at any time.